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I was in car sales about 8 years ago and at that time a $25k car had about 10% margin between MSRP and Invoice.. Now they are down to about 5% or less. It seems they are shifting the profit margins into holdback and marketing accounts. Smart on the seller side because the general consumer still things "invoice" is what the dealer's cost is. So they think if they get invoice that they got a great deal and got the dealer to come down as much as possible.. But, the dealer can still sell the car for invoice and make over $1k not including financing and other items.
I was really hoping the invoice margin was going to be bigger because I have that price pre-negotiated.. I could get the FR-S with the college grad $1k rebate as well, but I like the BRZ much more.
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