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Old 02-03-2016, 10:40 AM   #65
theparagon
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Join Date: Jan 2014
Drives: 2013 Scion FR-S
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I would not be surprised if they keep the name as the FR-S in order to maintain name recognition for this market. Cars are named different things in different markets all the time.

I'm interested in how they will handle the iA and the iM as that naming convention was unique to Scion and does not fit the the Toyota naming convention. Since the iM is a rebadged Auris from the European market (which is itself a Corolla), the smart thing to do would be to introduce it as a hatchback trim of the Corolla since the Toyota Corolla has more marketing visibility than the Scion iM.

And the iA will now occupy a weird spot between the Yaris and Corolla. I don't see both the iA and Yaris being viable as they would share the cheap car option. The iA is arguably a better option (thanks, Mazda) but it's more expensive and it's a Mazda.
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