[ryude]

"Our goal from the start was to change the conventions of the auto industry. We set out to create an affordable, unique & sophisticated vehicle. We wanted to create a new environment for people to purchase a car in - the kind of place where you're not sold a car, but rather where you would go to buy a car. Simple, straightforward & convenient - that's Pure Price.Here's how it's done: Scion's Pure Price purchase experience means no haggle, no hassle. The price you pay for all products and services offered equals the dealership's posted and advertised price.*Price menus*are clearly posted in the dealership showroom for all products and services. Dealers are free to set their own prices."

From scion website.