Quote:
Originally Posted by Dave-ROR
I suppose.. but yeah.. that's rough on a car versas an iPhone.
For the first time I actually upgraded my iphone right away.. granted my iphone 4 was dropped and kicked many many times resulting in a completely shattered screen and a loose microphone connection, but still 
And my iPad2 Vzw 64GB only cost me $46.. if an iPad3 were to cost the same I'd "upgrade" after just a year too lol |
They could make a case for it depending on how they value the trade. There are people who will want the latest and greatest and if their annual 'cost' (on top of whatever payments) is a reasonably small difference between their trade value and the new vehicle they may go for it.
Kind of like the people who perpetually lease, except on a smaller time-frame. Maybe?
Also could work because the Release Series market is different than the enthusiast market who just wait to own/warranty gone to tear into their cars.
Remember that Scion is an 'experimental' branch of Toyota for trying different marketing and product exercises.