Quote:
Originally Posted by kroarke
The whole point of this car was to be affordable and fun. I doubt that subaru wants to cannibalize sales of the WRX STI. I can see it going one of three directions:
1. They will create a sport package that adds roughly $2,000 worth of kit and call it a day.
No engine mods. Maybe suspension but mostly cosmetic and aero. Maximum price of $30,000 MSRP.
or
2. They will sell STI and SPT parts and try to create a mod culture and embrace that it is better at turning than going in a straight line. Which they already do.
or
3. Now that they've seen that they can sell a RWD car. They will move the STI upmarket and slide the BRZ STI in its price point. (This much less likely than the others.) The WRX STI already boarders on too expensive for what it is.
This is uncharted territory for them honestly. They designed it to be an entry level sports car. So an entry level sports car it will stay.
|
Yeah, that is the problem I see too. An STI BRZ would be priced so close to an STI WRX. The question I have is so what? They are very different cars. If you want more room, AWD, heavier car get the WRX. If you are looking for more compact, light, RWD, get the BRZ. I can tell you right now I would have no problem dropping $32K down on a STI BRX that had brembos, 50+ more hp, and 50+ more ft lbs of torque along with bigger and stickier tires and some other enhancements. I would be in the market for that car, but at the same time, I am not in the market for a WRX.
I am not convinced a BRZ STI would kill off WRX STI sales or vice versa. And I would not see many BRZ STI's being produced, so the demand would be high I suspect.