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Chase nailed it, but I'll piggy back a bit to add something else.
One of the biggest threats to companies like ours, that spend a great deal of time/money pushing to create new products and innovate, are the companies that build their business around the imitation of others. What this means for us is that without that logo, someone like yourself may not be able to identify at a glance if a particular part is the 'real deal' or an imitation.
Interestingly, the concern is not really that those others will steal our business (the good guy doesn't always finish last!), but that the imitation parts may be confused for the 'real deal' and all of the sudden, welds are cracking or your bar is rusting, or it doesn't fit properly and it reflects poorly on our product, because someone else cut corners to make an extra buck but you can't tell the two apart.
The more obvious part of it is what Chase mentioned. Our success relies on you folks. If someone poking their head into your engine bay or looking at pictures can identify that an intelligent, good-looking person like yourself has chosen the GrimmSpeed Strut Tower Bar, certainly it must be an excellent piece.
We like to let our products speak for themselves and it's hard to do that if they can't be identified!
Matt
Engineering
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