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*Keep in mind* - your survey responses to the JDPower and vehicle quality surveys directly affect the overall published ratings for the BRZ/FRS.
That means if everyone rates the car poorly, then the re-sale values of your BRZ/FRS may likely be adversly affected when the survey results are released to the public. Who wants to buy a used car with poor customer satisfaction survey ratings, right?
(this does not apply to all the dealer performance surveys)
I think you should rate truthfully, but keep in mind that your rating in some way does affect the potential future resale value of your car!
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