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Stupenal: did you get the 128 with the M sport suspension? Before I found my (used) Cayman, I test drove the 128i and the BRZ extensively, and I found the same difference you mentioned between the regular 128i and BRZ, but the M-sport package on the 128i really firmed up the BMW, and pretty much negated that difference. I still didn't like the lack of an LSD, but unless you were really pushing it, the BMW felt just as responsive as the BRZ (as long as it had the M-sport), though perhaps not quite as quick to transition between corners. As you said, the BMW engine is much smoother (though no more powerful feeling overall), and the shifter isn't quite as easy to use for quick shifts.
That having been said, I absolutely agree with your final statement. They appeal to two related, but definitely distinct groups.
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