Quote:
Originally Posted by WolfpackS2k
Sorry 86'd, no disrespect meant. Just a strong disagreement 
While I agree that Subaru "could" charge close to $40k for a say, 300hp FI model, I would say that it will hurt their sales. I suppose you could say it all comes down to their profit models.
On the whole, I'm curious why there's some "unwritten law" in the world of automotive manufacturing that disallows anyone from selling an affordable lightweight RWD coupe that has a respectable power to weight ratio.
Mustang GT - too heavy
Camaro SS - WAY too heavy
Genesis 3.8 - too heavy
Challenger R/T - WAY way too heavy
Miata - underpowered
370Z - too expensive, a bit heavy, not track durable
Twins - underpowered |
I also apologize if I was a bit testy.
Anyway I think the unwritten law is that Subaru could charge 40k and be "better" than the Cayman performance wise (to the other poster that quoted me) as there would be no other cars in this bracket. (and again) I wasn't really comparing the car by their level of refinement or interiors.
And like you hint at, there both is and isn't a market for a 40k RWD, lightweight car. The last car that really did this is the FD-RX7, and despite its obvious problems, it was an awesome car.
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The argument, "why not lower weight" and "back-to-basics" applies just as much to a 40K version of this car, as it does to the 25K version; in part because a car like this hasn't been done yet (in these modern times).
Also (like Deslock says) I think when people pay over a certain amount of money 35k+ a majority wants luxury, other wise you're selling to only enthusiasts. The stock FRS/BRZ is nice because it's an everyman's sportscar.
A 40K BRZ would be, in my mind, a cross between a FD and Lotus Elise, but with a back seat, and/or maybe a backseat delete.
Add to the fact that if Subaru makes a limited STI BRZ that focuses solely on the enthusiast (like a WRX STI S206, with a carbon fiber roof, wing, recaro seats, brembo; which starts at $66k) it would be probably be closer to 50k, and that's perhaps being generous.