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Scion's market is aimed squarely at 16-25 demographic... just ask them; they're proud of it. Scion's primary TV ad market is Cartoon Network's Adult Swim block 9pm-4am. So yeah, Scion's advertising is for bunch of kids and young adults. That's not a bad thing that they know where their market is.
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Brake. Turn. Accelerate. Repeat as necessary.
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