I just guess at the numbers and percentages off the top of my head. I just went through my customer database of 979 customers and pulled some info.
tC: 18 sold AVG birth year = 1979.6
xB: 9 sold AVG birth year = 1962.8
xD: 3 sold AVG birth year = 1975.5
xA: 3 sold AVG birth year = 1959
When two people purchased the car, I averaged their age unless it was parent/child. I then just used the kids age because the car was for them.
I was close with my guesses. My data goes back to 2005 with Scion and their target demographic is 18-30 year olds. The xD was a younger base than I though, but only off a small sample. My entire dealership may give a better idea, but these are just my numbers. As you can see, Scions are a very low volume car. I did have one lady that bought a tC that was born in 1939 so that fits the Grandma scenario mentioned earlier. Take her out and the avg jumps to 1982.
I'm sure it varies greatly by area as well. The top selling Scion dealer in my area is lucky if they sell 10-12 per month. My dealership is about 5-6 when we have them. During the summer when we didn't have any, we sold 0.
Now the Solara, THAT was a chick/granny car. Menopause was a prerequisite to purchasing one of those...lol Sorry if I offended anyone that has ever owned one...
I agree 1,000,000,000% with being old and knowing how to drive comment. In many cases, it gets worse...lol
Ruskymx