According to Inside Line,
2013 Scion FR-S To Hit U.S. Showrooms in Spring With Under-$30,000 Price Tag !
That could mean $29,999
or $23,999
, etc.
If they price it in the high 20k range, by the time you get it optioned out, you could be north of $30k! Not good.
With all the interest this the BRZ and FRS are generating, I hope the dealers don't push for a high MSRP. If they do, it will hurt them in the long run and the whole purpose of the car, to provide a fun and affordable driver's car for car lovers, would be lost.