Quote:
Originally Posted by LeeMaster
Honestly, I dont get why our new model cars represent the year after the production year. I think that if the first batch was produced in 2012, it should be considered a 2012. Damn American, whoever started building cars in the US screwed up the numbers(Sarcasm).
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From what I've heard and to my understanding, it's just a marketing technique in the automotive industry... It's been like this for ages, not just for our cars.
Next time you sit in a friend or family's vehicle; check the insurance papers and then look at the driver's door jamb. The car will be a year older (give or take a few months) than what is said on the insurance papers.
Having name the vehicle half a year to a year later compared to manufacture date makes the car "newer" and appeals more to the consumers' eyes.
Example: "I just bought my 2013 BRZ and I'm taking delivery in August of 2012!"
After those 5 months the car will be technically "1 years" old... But since they have it as "2013" the consumer can take advantage of another year of a "newer" vehicle.
The dealership can also sell better with the "2013" tag instead of trying to sell a 2012 model in the new year.
Example: "Would you like to purchase this "new" 2013 FR-S?" -(Vehicle manufactured date: 2012, Date of vehicle purchase: April/17/2013)