Ouch. Just called my local stealership. Price is $82.43 (P/N: 93013CA000). Might have to look for a different option, that's pretty dang steep!
Edit: Or, just found it for $47.10
from this place. Wondering if anyone with a BRZ can take measurements of their front badge, and we can see if there's any other subi's that uses similar sized badges that we could find for cheaper...
Edit 2: According to
this one site, it lists the size as 67mm x 132mm. Roughly 2-3/8" x 5-3/16". Which I don't think is right, because if my Scion badge is any indication, it should be closer to 68mm x 99mm, or 2-11/16" x 3-15/16". Anyone care to measure their BRZ badge?
Edit 3: Well, their size might actually be correctly listed. If you look at my super high-tech comparison photo below (stuck it to my monitor lol), it does indeed seem to be quite a bit wider than the scion badge. Which, if correct, would mean that the "base" plane where the badge mounts on the bumper is also a different shape from BRZ to FRS. Hmm... Thoughts?