I agree with you 100%. But it's not
just the people doing the modding, it's the companies that spit hundreds of products for hundreds of different cars with zero design thought process. People expect that they've done some very basic R&D that a middle school kid could do with an afternoon long lesson in suspension 101 but....unfortunately people are being fooled (or you're right....they just don't care).
A lot of companies, even popular ones, used the exact same spring rates and damper inserts on coilovers for the GD chassis Impreza and GR Impreza. Even though they have completely different rear suspensions and motion ratios. A lot of companies used really unbalanced spring rates on the EVO (same stuff they used on GD impreza, even the valving) until a couple of us made enough noise that they took our suggestions (i guess we did some basic R&D for them). A lot of the stuff they missed isn't even that complicated....really basic suspension 101 stuff that they just had no clue on and yet people would still buy the stuff they sold.
For many it's the marketing and hype more than the actual quality of anything unfortunately. BUT there are a growing number of people who appreciate stuff that works and is well thought out rather than big flashy magazine ads.
Anyway, we'll try to be as open as possible.
- Andrew