Quote:
Originally Posted by MatadorRacing_F1
None the less, it probably be one of the dumbest marketing ideas ever to badge it Scion instead of Toyota. |
Agreed. The model has always worked: hub company: Toyota, luxury=Lexus, gen-x brand=scion. Toyota knows that if they don't get a boost in image soon, they will begin to unravel. Also, with the recent accelerator issue, an amazing sports car may be just what they need to "redirect" the public's attention...