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If they price it more than a WRX, they are shooting themselves in the foot. Why on earth would the average person (not any of us obviously) want a car with two less doors, 2 less driving wheels, 65 less horsepower, .5L less displacement, and no turbo, for more money? I know the WRX is a completely different machine, and I would perfer the light weight and RWD layout of the BRZ, but only diehard enthusiasts would pick it over the WRX.
On the other hand, Toyota can't price the FR-S too closely with the Scion tC, or else they will murder sales of that car for obvious reasons.
In a perfect world, the car should be $22-24,000 USD, and bring the stripped out base model here so they can advertise a very low base price, such as with the $10,900 Nissan Versa. Unfortunately, with the way car companies seem to be overpricing everything (I'm looking at you $16,000 Scion IQ), I can totally see it being close to $30,000.
I am going with $27,995.
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