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Just to hold this up against the light in comparison to the S2000...
It looks like the FRS is pretty much on par for 1st calendar year sales compared to the 1999 debut of the Honda S2000 and one might think that's not necessarily a good sign because the S2000 didn't become a real popular car... However take into account the sales of the BRZ's and combined, the twins are doing well.
Also, the S2000 never sold more than 20k units globally in any given year during its production and the FRS (excluding the BRZ) has in it's first 12 month period (Calendar year 2013 should be excess of 20k if trend continues) and once again, if we include the BRZ sales things look even brighter.
So the S2k, which is a brilliant car, had a 9-ish year run with dismal figures. Upon initial review of the FRS/BRZ figures it looks rather good for the Twins and rather good for Toyota/Subaru and hopefully this is a somewhat of a illustration to other companies that "affordable sports-car" is a popular idea and can be a profitable idea.
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SCCA T4 - FRS
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