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Sounds to me like this lentz guy needs to be fired. He seems like a money hungry bastard that doesn't care what happens to the company after he makes his quick buck. If scion were to keep budget friendly nice cars as they currently have it would be fine. Just offer a few more options on the stuff they have.
Whatever happened to when the TC came out you could add a ton of customization to it? Ricey or not it made people buy it to have somthing unique. Then to basically say he's too good to drop a Lexus under 30k???? Why not just go ahead an close up shop to Mercedes. If you can't compete people will move on. Being a snob about things won't change the market.
On top of that scion has been much better customer service than any dealings with Lexus I've had.
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