"There's a cost to provide that outstanding Lexus customer service," Lentz said. "We don't want to lose that, and we don't want to cheapen our cars."
Even Lexus is making jabs at how cheap Scion is.
"The same body can't do a coupe for Scion and a convertible for Toyota," Lentz said.
You don't say, guess that's why it was made as a Toyota everywhere else and not intended for the Scion brand.
There's another possibility cited by some insiders: Fold entry-level Scion products back into the Toyota brand. With the Corolla aiming for younger buyers, it's starting to play in Scion's original sandbox. Lentz discounted that possibility.
Dissention in the ranks, I knew this already talking to my local dealership, maybe the higher ups should start listening to their employees if they won't listen to their fans.
funding and staff for low-volume niche products only sold in the United States and Canada has a low priority, Lentz said.
Another reason the FR-S should have stayed with Toyota as the 86 in North America. Also another reason to fold Scion into Toyota.
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Originally Posted by Calidrifter
Sounds like the perfect spot for either a new Celica or even MR
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Don't even give Scion the idea of taking those name plates.