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For the record, SOA blog has stated that these two cars will be marketed differently. The stake that Toyota has in FHI is too small to convey outright ownership - so therefore, the price, the marketing, and the sales of these cars has to be kept confidential and there cannot be any price collusion between the two companies.
Unlike a joint GM/Pontiac badge engineered project where prices were known and calculated for each model to target as many market segments as possible (or to overload a single segment).
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