Honestly, that's not going to work in the american market. I mean, people (regular people who just want a "cool" car - TRUST me there are more people like this that will buy the car than Enthusiasts, why? it's Toyota's Bread and Butter) will just look at this car at that price and say
"WHAT?! that much for a Scion? HA! *runs over to a Mazda, Ford, or Hyundai Dealership*
Same reason Nissan has trouble sometimes selling the GTR to people whom regularly drive a BMW, Audi, Etc.
Seriously, Toyota is not stupid, hell, they are so huge for a reason, including Subaru. Also, i know this car is lighter and what-not and has a center of gravity as low as grandma's knockers but c'mon guys, regular people (hell, even girls who just want a "hot" car) will not care about Center of Gravity or milimetrical values on a piece of paper. they will just see a small, fun SCION, that happens to look devilishly attractive.
