Quote:
Originally Posted by cyde01
limited number is not great for a car that's under $30k US. there are ferraris that are produced in greater numbers than 1000 a year worldwide.
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Think from the other angle: if Toyota keep the production low, that means for whoever is going to buy the car initially has to wait for a long time. That means that those buyers will buy them custom-made because Toyota can taylor-made these cars for those buys who are willing to wait. People then may not be able to haggle the price due to the limit production, but it is up to Toyota-Subaru to decide if they want to crank up the production based on the demand.
Keep in mind that the initial buyers of this car could be very small compared with the mainstream car buyers. But once they are on the road, they just become the live ad for Toyota-Subaru to attract more buyers. I really do not think they can break-even with 1000 unit/year for this car, but they want to play safe with exclusivity first to attract attention, and this is the goal from Toyota for this car, isn't it?