Let me clarify myself a bit,
If you guys in the States get it for say
$24,000 MSRP. (that seems fair right?

)
Here in Ontario you'll be looking at probably more in the range of
$27,000MRSP, but who knows with our dollar being strong maybe more.
1 Canadian dollar = 0.965624 U.S. dollars @11-28-11,22:31
. $27,000MRSP
+$3,500(HST) - Harmonized Sales tax @ 13%
+ $100(Air tax) - this one I know Subaru does but maybe not Toyota
+$1,600(PDI&Freight) - might be able to swing this, but leave it for now
=============
Total $32,200 CAD
so when I say I'm willing to spend that much, it's because I've spent the past year crunching numbers for other cars and it's never pretty living in Ontario.