I said it 9 months ago and I'll say it again:
Initial demand is dead, they'll sit on the lots just like Miata's and Mustangs. They aren't that great on paper and it really is a niche demand, it will be lucky to compete with Miata sales and will likely fall down into RX8 territory.
Edit for reference:
http://www.miata.net/faq/production/...Y1989-2006.pdf
http://www.goodcarbadcar.net/2011/01...s-figures.html
FRS is on target to hit a middling number of units sold compared to the Miata, optimistically we're looking at 17,000 units for the first model year.