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Old 03-15-2013, 12:21 PM   #67
Beyer Subaru
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Join Date: Sep 2012
Drives: 2013 BRZ SWP 6AT Ltd
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Quote:
Originally Posted by Gen View Post
It's very long but worth a read. Pretty insightful.

http://www.edmunds.com/car-buying/co...esman-pg2.html
Thanks. I stopped reading about here "Everyone knows that the car salesman or woman is the enemy. He or she is the person we have to do battle with if we want a new car."

This is a pretty old article from 2001. The store that he worked at was also way old school. This mentality still exists but isn't as prevolent.

I skipped to the end and appreciate his closing thoughts:

The world of car buying is changing rapidly. Buyers are more informed. Dealers are more sensitive to their customers' satisfaction. But, like in many industries, the old ways die hard. So it is still important to be informed and to make a good decision when shopping for a car for yourself and your family.

Of all the advice I've offered, I'd just like to stress that it's important to remember that buying a car should benefit both you and the dealer. While I have focused on deflecting the sales techniques in the dealership, I don't recommend becoming overly defensive. If you deal fairly with the car salesperson, and you get the same in return, the transaction can be enjoyable — even exciting. It really should be. So, I wish all of you a great shopping experience and many years of driving pleasure in your new car.
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