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Everything Porsche wrote is the same conclusions that I came to when researching the silly Pure Price scheme. I would like to add though that recently Scion and many dealers have removed the wording: "dealers are free to set their own prices" from their websites. I'd like to think it's because of all the hammering we've given PP on this very website(Scion/Toyota does read here).
Also, people are saying your interest rate is negotiable. I have a different perspective on that, much more simple. If you see an offer for 1.9% from Scion/Toyota for example, simply tell them when your are being dealt with that all you want to know is if you qualify for that 1.9% or not. Do not come back with 2.x or 3.x...tell them you want a yes or no answer only. You did qualify for 1.9%, you did not qualify for 1.9%.
When I financed my Acura I had already secured a 5.0% myself(10 years ago, average APR's were much higher then, and my credit not as good as today). Anyway, Acura was offering 2.9% at the time for well qualified buyers which was fine because my father co-signed and he had the highest you can get. So when the finance lady asked what % they were trying to beat, I just starred at her for a moment in awkward silence, and replied with: "well, you're offering 2.9% right? So you're trying to beat 2.91%".
If they say you didn't qualify for the lowest, ask to see the form and exactly what rate they did qualify you for. The extra .1%'s are nothing more than points that help the finance person score the dealership vacation giveaway to the "best" seller. I don't actually know if they get a printed reply or if they just read off the computer. But I don't think there is any legal reason they can't show you exactly what they read to give you an answer. I'd assume they are hiding the truth if they won't let you see the reply.
It's like your friend from middle/high school when he asks you what you scored on your placement tests or SAT. He provides a higher score than you, but won't show you the paper even though you showed yours. Wait, you told me what it was but I can't see it? Yup, bullshit.
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