Quote:
Originally Posted by Beyer Subaru
The happiest customers I've ever had have payed MSRP or close. The most unhappy customers that I have ever had nickled and dimed me to the point that we would almost take a loss on the deal to roll the car and they were still trying to get more discount.
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That is so true in many industries.
The ones that nickel and dime you to death usually will complain of you short changing them after they get the product. And referrals? Usually not or you get others also expecting cost price or less.
I like the pure pricing at Scion only because it takes the pressure off the negotiations (for me) and if the product is competitive in the market that should be enough. The factory or distributor can always adjust incentives, interest etc to keep things on target, but keep it the same for all dealers of the same brand.
People at Ford, GM etc used to make a lot more money when they close deals when I was in the business over 20 years ago. The only problem is: 1-do you believe in the product?, and 2-does the public believe in it?
Typically the harder the sell, the more the commission in the car business as I recall. Hondas back in the day might have sold themselves except sales reps needed to sell one a day wheras domestics you could make a living on 1/2 per week.
I found my Scion rep. very quiet, friendly,
a good listener etc. Very non aggressive. I bet he doesnt make that much per car but he probably does a fair volume.
I wont even get into extreme time waster customers. I just spent all day dealing with one, finally agreeing oin a price, only to wait hours and hours for no fax to come back and then find they are trying to negotiate again.
I hated doing it, but I finally resorted to saying I have a family to support and after all winter in the building business if iI wanted to lose money on deals now my family could end up in the street. I know that is going too far, but in the end I will end up do more and more for this guy, and he will whittle me down literally to nothing.
Thank goodness I NEVER treated sales people that way. Salesmen are the easiest sale. Too bad not everyone has a big heart.
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