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Considering the offerings out there right now I think Toyota will have to be somewhat competitive in their pricing and power to sell any units. Unlike their other Scion/Toyota models the amount of power adders in the aftermarket for the FRS are already much greater than for any of their other lineup.
If they come out with a SC that is double the price, and 1/2 the hp they will likely be disappointed with their sales. Also this line "The TRD team, in collaboration with their business partner Magnuson Products LLC, developed and built the supercharger for the car in an impressive 15 weeks." is worrisome.
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"It's very difficult to present technology as an overtly positive sales device to people who want an emotional car" -Chris Harris
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