Quote:
Originally Posted by Allch Chcar
Well, Scion is designed to be an enthusiast brand so he's not completely offbase. It's not catered to sportscar enthusiasts by any means. But Scion was not designed to be a mass seller, they intentionally market these cars for lower volumes as an entry level brand. They certainly don't profit of the brand...
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Scion was designed to be a youthful brand to bring new customers to Toyota. The average age of a Toyota purchaser had climbed out of the less-than-40 market and Toyota needed to capture them for future sales.
It is most certainly intended to be both high volume and a profit maker.