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I do not know where you lads get your figures from but please stop quoting miata as most successful car. In US in 20 years it has sold just 50,000 more cars than Scion did in few short years it has been here. And that alone goes to prove that while miata is a nice fun car, it is not the answer for a car enthusiast.
Lets talk numbers. Scion tc costs around 21,000. It is a car that replaced 7th generation celica and branded as a different vehicle altogether along side with its sidekicks xa, xb and whatever that other one is. I personally do not like scion but If I had to pick and chose, it barely has any competitors that would draw me away from it. Eclipses have become a vw beetle in disguise, civic si is very hard to spot at least where I live. Most "modern" hondas are driven by adults anyways with cult classics still driven by teenagers (falling apart, held by duck tape but alive and kicking). Lancers simply do not appeal to people. I think in past 4 years I have only seen like 3. Acura rebranded itself to cater to adult demographics so scion is pretty much the only sporty affordable car out there right now.
Along comes FT-86 in whatever form.
Price it low and it will replace TC model which is probable.
Price it high and it will not sell because car enthusiasts would rather go for WRX/EVO
Price it in middle and it will have 20,000-40,000 annual sales and start petering off really fast when the fab wears off.
I figure I am least qualified to speak here since I will likely not buy this car but hear me out:
If it is indeed priced low it HAS to replace scion TC which is declining in sales
This kind of car would appeal to teenagers and to young adults on low income.
If it is indeed priced high then it HAS to have 300 horses and a big turbo or two.
This kind of car would make it worth buying.
I do not see myself spending 20-25 grand on yet another "celica" which looks nice but does not go fast absent a significant financial investment. I want out of the box fast car. I was holding my breath somewhat hoping that ft-86 would follow suit of camaro's where you can order yourself a camaro with this engine, that engine or that engine. So far it does not look like that is the case.
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