Quote:
Originally Posted by n2oinferno
That's not true at all. If they fall into the same price range, which it's pretty much guaranteed they will, people will say "I can get this or this for the money I have."
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That simply means those shoppers don't know what they really want at this time. As their shopping gets serious, they'll narrow down the market or vehicle class that fits them. Unless they don't know what they need, in which case they'll just pick whatever their friends tell them to buy or whatever they see in the media.
Simply shopping by price opens the doors for a boatload of cars. Nobody is seriously cross-shopping a base Camry to a MINI Cooper to a base F-150, even though their prices are virtually the same.