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This car has a lot against it to be a big seller.
Its too expensive to be marketed as an alternative to compact cars (civic, corolla, focus). Its too small/impractical for most people who will only own one car, unlike the WRX & GTI. For outright speed, the Mustang, Camaro, and Challenger are all faster at or near the same price, as well as being large enough to fit 4 in comfort.
This really will be an "enthusiasts" car, for people willing to give up practicality and cost for a better driving experience. It could also appeal to someone who already has a second, more practical car.
That being said, initial sales will be strong, because I expect every car enthusiast who would purchase this car already knows about it. No potential purchaser of this car is going to be surprised to see it in a showroom next year.
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