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I have to agree with coyote... I don't think dealers have any idea yet, not 6 months out from launch. I've said it before; I was told by Toyota at the motor show this year that it'll be mid 30's for the base...
I'd say that that dealer there was told too that it'll start in the 30's, so they've gone "well if we say $39,990 we're not going to get caught out, and we get monies now and tie them to buying from us and not another dealership who'll do a better deal".
Not saying I'm definitely right, just until I hear something actually from Toyota I'd prefer my own deductions.
You're right though Slide, I think there is a real good chance we'll get shafted. My bank account would love this to be the case, but it'll make me pretty devo for quite a while!
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