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There are many factors within the marketing of the "first 86". First, they probably considered exposure. On average, there are many more people per sq. mile in Northern east coast states and west coast than there are in the "South". Next, I would say cost of living. A $30,000 dollar car in the South is not, in a monetary sense, the same as a $30,000 car in the Northeast and west coast. On average, you get paid a lot less in the South than you do in those areas. Therefore, southerners, on average, will pay a larger percentage of their disposable income for the car than a northeastern or west coast resident. Paying a $300 note with a $2000 a weekly salary seems "cheap" to the same $300 note with a $1200 weekly salary. Then, demographics comes into play along with preference and a definition of "performance" within the area. There are other factors but this gives you an idea.
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