Quote:
Originally Posted by chenshuo
Toyota created the Scion brand mainly to market to teens. I guess teens buy Scion FRs and slightly older guys buy Subaru BRZ. But FRS or BRZ we're all brothers let's not get into who's better.
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Toyota thought that Scion would appeal to young people, but it hasn't worked out that way demographically. Scion doesn't really have a clear identity as a result. It's up to us to build that reputation.
As far as Subaru goes, aside from a relatively small group of people who love the WRX and know its capabilities, most people know Subaru as a family-oriented practical vehicle that's good for snowy places. Seriously, Subaru is a quality car with good engineering, but cache'? not really.
If you think about it, Scion probably sells more sports cars than any other non-luxury brand.