Quote:
Originally Posted by _hollywood
Ill remember that scion sent me to long beach for free, and if/when i sell my car the new owner will have a numbered car with historical value...im not saying this is gonna be a barret jackson yenko camaro, but it should hold some value over the rest of the 86's for sale to certain people.
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The First 86 program was a great "realtime" promotion. It set the mood for the release of the car and got potential buyers excited and committed. But all of the "swag" of the car relates to the promotion, not to any real difference in the car.
However, after it was over, it has no lasting impact. On the other hand, a promotion that involved something material to the car, such as a special engine or transmission. That's the kind of thing that adds long-term value to a car. Like the Buick Grand National, it would be a special car, that people will always value.