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I remember when Subaru excluded the STI from programs like this, so I won't be surprised if they exclude the BRZ. More potentially bad news is that supposedly dealerships will be getting only 1 or 2 each.
The good news is that dealerships have been instructed not to mark it up (at least that's what the business manager of my local Subaru dealer told me).
I put down a refundable (contingent on test drive) deposit last month. I've never paid MSRP for a car, nor have I ever put down a pre-order deposit. But if the BRZ is reasonably priced, lightweight, and fun to drive, I think it'll be in high demand.
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