Quote:
Originally Posted by jlu
Piercey, marked up with the standard dealer stuff and leather seats.
With McDonald's, it's a bit different. There are many substitutes for a cheeseburger - if they mark it up, I could just go to In-N-Out, Burger King, Carl's Jr, etc. To me, it's much more different with cars. Sure, I could have spent less money and gotten a Miata or Genesis, but neither of those is the FR-S. I also could have spent less money and gotten a BR-Z, but that would have been pure mark-up with nothing in return. I definitely also could have waited several more months (I've been waiting since May) and eventually gotten a stock one.
It's all about opportunity cost. None of those options were particularly appealing to me given that the additional price of buying the FR-S on the spot didn't push the car out of the budget I had set when going on my new car search. It also helped that an Asphalt AT is the exact color and transmission I had been wanting since the beginning (passed up 3 or 4 Firestorm ones in the waiting cycle). And the markup price? There's plenty of other places I can save money - sure, maybe instant ramen isn't the greatest, but driving the FR-S to the grocery store to pick it up now sure is.
I don't feel that it's fair to label everyone willing to pay over stock MSRP as uber-rich or mentally challenged. For a purchase as large as a new car, most people probably put some thought into balancing out their happiness vs what they're paying, and reached a decision they're comfortable with. 
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Exactly McDonald's marked up the cheeseburger and you don't like BK, In-n-out (Genesis, Miata) so you paid the marked up McDonald's price.
I didn't actaully mean to call anyone names... I call lot's of people idiot's (including myself). It's really not personal, trust me! IMO we are all idiots for one thing or the next.