Quote:
Originally Posted by xjohnx
Market share. If Pioneer, JVC, Alpine or one of the other major players differentiated themselves by offering a superior product at a similar pricepoint they'd easily be able to corner the market and significantly increase sales.
If you had the choice between a $900 Pioneer running the latest version of android with a capacitive touch screen and a $900 alpine running the same old stuff they've been putting out for years, where is your money going to go?
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Yea, but it would cost them more. Their margins would be less, they'd have to hire a new software team (window ce <> Java), new tooling, etc. They are content with offering the same 7 year old tech for today's price.
I get what you're saying and as a consumer I'm with you. But as a business, if I can sell the general public 1 million units @ 80% markup, I'll take that over 2 million units @ 40% markup.