Quote:
Originally Posted by rice_classic
Reasons: Real, perceived, or otherwise but all will have affect to some degree.
1: BRZ Limited are a higher trim. They will always command a higher resale price. Example: A Civic EX typically has a higher resale value than a DX. The BRZ Limited is like an EX while the Premium and the FRS are like a DX (same power/chassis/performance but different luxuries).
2: "But what's in a name". Just because you or I don't care what badge is on the car doesn't mean others think like this (have you met a BMW owner lately?  ). There's already been dozens of threads on this forum about how people are pissed off it's a Scion and not a Toyota. Unless the Scion brand image changes in the next 5 years the "nameplate" isn't as well recognized as Subaru's. It will play a part but I don't know how measurable a part.
3: Numbers. Things that are more rare are typically more valuable, except for Diamonds because they're not rare but they are a result of a global oligopolistic cartels. Rarity holds value. This will stand true over time.
4: Uniqueness. The BRZ is the only non-awd Subaru ever (or at least in my lifetime). However there are rumors that Subaru is considering Non-awd/non-boxer cars in the future due to constraints on fuel economy.
And back to your regularly scheduled program.
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I understand what you mean but a lot of people don't care about any of those points and just want the car for the main reason it was made. A fun and cheap sports car. The FRS being roughly $2000 cheaper new will mean it's probably going be a cheaper used car.
IMO the the FRS and BRZ will hold a similar resale value compared to it's new price tag. No one knows 100% and they do it's bs.
#4 is quite the opposite. The BRZ is not the first non-AWD Subaru car, but it's the first non-FWD Scion