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It's already been said, but if they offered you the book value for your car on a trade in you should've jumped at it and thanked them for it! Typically you get far less on a trade in than you can sell for privately, simply because the dealership has to clean up the car and then sell it.
It's also been said, if you want a deal on a car go shop elsewhere. Some dealerships are still working with 30+ person wait lists while they get blocks of 4-5 cars at a time. They're in no rush to sell for less since there's at least half a dozen buyers after you that are willing to pay full price and not negotiate (argue) at all.
If you're after a good buy for a similar car, go pick up a 2012 Genesis coupe, they're practically giving them away!
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Light travels faster than sound, so people may appear to be bright until you hear them speak...
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