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NEVER expect a fair shake on your trade. You give them a profit (assuming they resell for their target) in exchange for the convenience of not having to sell it yourself. I'd suggest you run an Auto Trader ad online and see what response you get.
Don't "expect" anything from a dealer.
Also in AB in general I'd say you are in the maximum seller's market for new goods. In my company (prefab buildings) our guys here who deal out west have made 3-4x what I make for the past several years. It sucks when you're 48 with a family and some 28 yr old is raking it in while I hear crickets in my territory. That is a typical example of how the economy of AB differs so much from the industrial centre (Ontario). Therefore there are fewer "deals" there. Our salespeople routinely gouge Albertans since they seem to be far less price sensitive.
Sorry for drifting off topic. My point is you have other options, private sale, other dealers etc.
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