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On a more serious note, I personally think all these "brand labels" for people is utter nonsense. Right now I'm an Audi owner. I also currently own a Toyota and an Acura, but my main vehicle is the Audi. Before I purchased the Audi, I owned an M3.
So just considering my recent car history, how can anyone make any assumptions about me based upon the car I own/drive? That's silly. I don't magically transform from an a-hole when I'm driving my Audi to a sensible person (or whatever other label is associated with the brand) when I'm driving my Toyota.
And quite honestly, brands don't mean much to me at all. I buy a car because I like it....the way it looks, the way it drives, the way it fits my needs overall. If Hyundai made the A5, I'd still have one in my garage because I like the car, despite the logo on the car. Sure, there are people who buy (or probably lease) their BMW/MB/Audi/Lexus/etc just to stroke their own egos, but I've always thought that was silly. I'm not impressed at all when I see a 3-series at every corner.
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