Oh frabjous day! The Coupe has a name. Well, not really.
Quote:
Originally Posted by skinsfn36
I like the name when you break it down. BRZ might not even be the full name, but the concept name similar to FR-S (Front engine, rear drive, Scion). If thats the case, it might just be called the Zenith, which is pretty sick.
zenith (n.)
1. the highest point reached by a celestial or other object
2. the point in the sky or celestial field directly above the observer
3. the time at which something is most powerful or successful
Perfect name, IMO. "Subaru" is the Japanese word for the Pleiades, a star cluster (see Subi logo) that holds significant meaning in dozens of cultures. Definition #1 and #3 portrays the power and success that the brand hopes to generate with RWD coupe entry that --according to Subaru-- will blow the competition away.
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Now look at the letters, but as an acronym.
Be are(our) apex
As if it could be any less subtle.
It's a sexual innuendo.