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One of the biggest drawback of the Limited, which I'm sure is on the mind of Subaru's product pricing people, is that it is priced right at the $30k mark. At $25k, the price was sweet for the FRS. But with the BRZ and the higher trim approaching $30k, there are bound to be buyers who would reconsider sprinting a few bucks more for something else with more power, luxury, cachet or practicality in a Lexus, Bimmer, Merc e.g. Or a low-miles used model. I'm one of them and probably would if my BRZ order falls through. Or I may just go to a bare bones FRS which was my original intent before I learned and gotten seduced by the greater creature comforts of the costlier BRZs.
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