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Originally Posted by Allch Chcar
Hence why I was comparing pricing for the last year of the last generation for the Celica.
Options are also a method of pricing as they tend to be marked up compared to 3party products. If Scion offers a cheaper base model by reducing options that still means the Scion is cheaper. If you add all of the options of a Toyota variant you might as well get the Toyota version as the price is going to be similar after the markups for install etc. I believe this was already mentioned before. It's not like it is cheaper to build a Scion vs a Toyota.
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You can't ignore cost of the Celica at launch because cost in its final year was derived from its cost at launch, which was a lot. It was R&D'd from scratch with a lot going into its chassis, balance, engine, and concept releases (like we're seeing with the FR-S). The tC plopped right into production using a pre-existing chassis and drivetrain; R&D savings shaved thousands off its sticker.
True, FR-S standard equipment (which may be optional overseas) will dictate its sticker price. But I believe Toyota/Scion will be very smart/careful in selecting what comes standard so as not to place the FR-S too far out of reach when it sits next to its smaller Scion siblings.