Quote:
Originally Posted by switchlanez
The Celica was built on a new chassis designed and manufactured exclusively for itself and new engines (1ZZ-FE and a 2ZZ-GE higher compression engine with Lift technology, tuned by Yamaha). Its launch price in '99 reflected those costs which stuck for its entire production. The tC was built on a pre-existing chassis used by the Avensis and powered by a pre-existing 2AZ-FE Camry engine (and I believe the current gen still "borrows" major components from Toyotas). Its launch price in '04 reflected those savings. Also, you can't compare their pricing since the tC was the generational successor to the Celica. It's like comparing MkIII to MkIV Supra prices. Or the '05 MkI tC $16,545 price to the '11 MkII tC $18,275 price.
The FR-S is a special case. It is splitting costs of chassis and powertrain with Subaru. But globally, the FR-S will be a Toyota. An FT-86 sold in Japan equipped with X options should cost the same as a Scion FR-S with the same X equipment +/- things beyond their control like import fees, etc. So there should be a slight cost difference but not arbitrarily based on branding.
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Hence why I was comparing pricing for the last year of the last generation for the Celica.
Options are also a method of pricing as they tend to be marked up compared to 3party products. If Scion offers a cheaper base model by reducing options that still means the Scion is cheaper. If you add all of the options of a Toyota variant you might as well get the Toyota version as the price is going to be similar after the markups for install etc. I believe this was already mentioned before. It's not like it is cheaper to build a Scion vs a Toyota.