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Originally Posted by 82mm 4g63
I agree and disagree with you. At first I thought the article proved nothing, but after rethinking it I think it actually says a lot. I think they're emphasizing the wrong percentages.
I, just like you, am a perpetual test driver. I do a lot of car shopping whether I am in the market for a car at that time or not...but that statistic shouldn't be the point. What is impressive about these percentages is how Hyundai scared off fewer of their customers than the competition did theirs.
For Hyundai, 52.3% of Hyundai owners looked at other Hyundai vehicles when it came time to buy something new to replace their current vehicle. That's great and all, but the number to look at is 47.7% of Hyundai owners didn't even humor the idea of being a repeat customer. Compare that to Honda and Toyota. 50.3% of Honda customers and 52.3% Toyota customers didn't even humor the idea of being a repeat customer.
TLDR; Hyundai scared off 47.7% of their current customers. Honda scared off 50.3% of their current customers. Toyota scared off 52.3% of their current customers. Pretty impressive IMHO.
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Please tell me you are joking. Scared off fewer of their own customers? That's something you wont see on a poster at TAS. All this means is that the customer said, I have a Hyundai, are there any other Hyundai cars I might consider? This doesn't go into what type of car they were shopping, if they were actually intending to purchase a car at the time, their budget, nothing substantial whatsoever. This could be swayed alone by loyalty cash and/or financing incentives. I guarantee you these were poll results - which in itself is laughable.
Just because I don't shop a Nissan for my next car doesn't mean I don't like the brand - it means I know their current offerings and none fit my taste within my purchase window. Likewise, if I did shop Nissan again it doesn't mean I'm loyal to the brand - it means they have something that peaked my interest at the time, and still doesn't result in actual sales.
This is speculation reporting at its finest, and the same reason oil jumps a dollar a gallon when someone mentions the word "shortage", even if they were just referring to Danny DeVito.