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Originally Posted by oneday
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That article fails in so many ways...
The first paragraph says...
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Kelley Blue Book has declared that the Korean manufacturer has beat out Honda, Toyota, Ford and Subaru in customer loyalty.
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And the second says...
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Clearly, vehicle research doesn't exactly translate to owner loyalty
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The article is based on how many current owners shopped the same brand in the first quarter of this year. Shopped, not bought. I can't tell you how many cars I've shopped and never would actually buy.
No doubt Hyundai is gaining ground. I still can't justify that large of a purchase with them yet, but that's me. There are too many alternatives, especially as their prices have slowly crept up alongside their notoriety.